Privacy Policy

Trading Den ("we," "us," "our," or "Company") is based in Lynchburg, Virginia. We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and services.

Please read this Privacy Policy carefully. By accessing or using Trading Den, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

1. Information We Collect

We collect information you provide directly and information collected automatically:

Information You Provide

• Account Information: Name, email address, and membership details when you join our community
• Payment Information: Billing address and payment details. Payment processing is handled by Stripe. We do not store your credit card details.
• Contact Forms: Any information you submit through our contact form, including your message and contact details. These submissions are processed through Netlify.
• Communications: Any correspondence, feedback, or inquiries you send us directly

Information Collected Automatically

• Usage Data: Information about how you interact with our website and services, including pages visited, time spent, and features used
• Device Information: Device type, browser type, operating system, and IP address
• Cookies & Tracking: See Section 4 below

2. How We Use Your Information

We use the information we collect for the following purposes:

• Provide, maintain, and improve our membership services and website
• Process payments and billing
• Send account-related notifications, updates, and administrative information
• Respond to your inquiries, questions, and requests
• Analyze usage patterns to improve our services and user experience
• Comply with legal obligations
• Prevent fraud and enforce our terms of service

3. Third-Party Services

We use third-party services to operate our website and provide our services. These third parties may collect or access your information as outlined below. Each third party has its own privacy policy governing their use of your data.

Stripe (Payment Processing)

We use Stripe to process payments. Stripe handles your payment information directly. We do not store your credit card details. View Stripe's Privacy Policy

Netlify (Hosting & Forms)

Our website is hosted on Netlify. Contact form submissions are processed through Netlify Forms. View Netlify's Privacy Policy

Discord (Community)

We host our trading community on Discord. If you join our Discord server, Discord will collect information according to its own privacy policy. View Discord's Privacy Policy

Google Analytics & Google Ads

We use Google Analytics and Google Ads (via gtag.js) to track website performance, user behavior, and advertising conversions. Google may collect and use your data as described in their privacy policies. View Google's Privacy Policy

Sierra Chart (Trading Platform)

Members use Sierra Chart as their charting and trading platform. Sierra Chart is a third-party service with its own separate license and privacy policy. We do not control how Sierra Chart collects or uses your data. View Sierra Chart's Privacy Policy

4. Cookies & Tracking

We use cookies and similar tracking technologies to enhance your experience and analyze how you use our website:

Google Ads Conversion Tracking

We use Google Ads conversion tracking (gtag.js) to measure the effectiveness of our advertising campaigns. This allows us to understand which ads lead to memberships or other valuable actions.

Google Analytics

We use Google Analytics to track website traffic, user behavior, and performance metrics. This helps us understand what content is most valuable to our community.

What Are Cookies?

Cookies are small text files stored on your device that help websites remember your preferences and track your activity. You can control cookies through your browser settings. Disabling cookies may affect your experience on our site.

5. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as your membership account is active and for a reasonable period afterward to fulfill our business and legal obligations. You may request deletion of your account and associated data at any time by contacting us.

7. Your Rights

Depending on your location, you may have certain rights regarding your personal information:

• Right to Access: Request a copy of the personal information we hold about you
• Right to Correction: Request that we correct inaccurate or incomplete information
• Right to Deletion: Request that we delete your personal information
• Right to Opt-Out: Opt out of marketing communications

To exercise any of these rights, contact us at matt@tradingden.io

8. California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You have the right to request what personal information we collect, use, and share
• Right to Delete: You can request deletion of your personal information (with certain exceptions)
• Right to Opt-Out: You have the right to opt out of the "sale" of your personal information. We do not sell your data.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights

To submit a CCPA request, contact us at matt@tradingden.io

9. Children's Privacy

Our services are not intended for users under 18 years of age. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete such information and terminate the child's use of our services.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on this page and updating the "Last Updated" date. Your continued use of our services after such modifications constitutes your acceptance of the updated Privacy Policy.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: